Selected Work

A token landing page taken from a written brief to an interactive prototype in days, not weeks. I ran the project as creative director, with Claude Code as the production team. I wrote the brief, chose the references and made every creative call. Claude Code drafted options, built what I picked, and stopped for sign-off at each stage.

A late-night Dinner & Show world for Sexy Fish London. Into the Abyss brings the restaurant's signature Friday theatricality back after dark: an underwater spectacle of dancers, costume characters and an AI-led launch teaser that pulls guests beneath the surface. XEN executed the campaign's visual world and directed the AI launch teaser; concept and creative direction by Sexy Fish.

A self-initiated case study in building a finished product film end to end — from a product that doesn't exist to a cut that looks like it does. Verda is a screenless health wearable: the tracker you never have to look at. Every stage was built with a deliberate mix of generative AI and traditional craft, using each where it's genuinely strongest — language models for concepting and scripting, generative video for plates, and Blender, Cinema 4D and After Effects for the things that have to be exact. This page documents that pipeline rather than just the result.

An introductory brand film for Botanic Place, a Railpen workplace development positioned where innovative research meets nature. Working to Siren's "Formed to Outperform" idea, I crafted a ~90-second emotive-yet-energetic piece — a rollercoaster arc that opens small and human, builds to big energy, quiets to land the point, then returns to something pensive and memorable.

Revitalised Hume Health's brand system by redesigning their motion language — crafting UI micro-animations, web content, and social assets for a cohesive, engaging, and modern visual experience.

A vertical social campaign for Rexona in collaboration with footballer Enzo Fernández of the Argentina national team — motion, edit, and AI-driven design built for social platforms.

Product explainer and motion design for an intelligent system that helps businesses think better. I worked from early Figma concepts to design and storyboard a stylised interface animation, clearly communicating how multiple stakeholders collaborate within the platform through motion, iconography, and UI transitions.

Product explainer and motion design for NAVYS, a collaborative investment platform. Working from early Figma concepts, I designed and storyboarded a stylised interface animation that distils a complex financial product into a clear, confident walkthrough — using motion, iconography, and UI transitions to show how investors collaborate around shared portfolios.

WGSN, the world's leading trend forecaster, asked me to replace the methodology film on their public site. Their old animation felt dated, and they wanted a fresh, modern piece that explains how they forecast. It needed to work for prospects on the website and for the sales team in live demos. I led it from concept to animatic: creative ideation, storyboarding, art direction, design and motion, delivered in iterative rounds with WGSN's team. At a glance: Client, WGSN. Year, 2025. Audience, prospects, clients and sales demos. Scope, concept through to animatic, with an English master planned plus five localised versions. Style, mixed media: footage, illustration and data motion.

A batch of performance-led paid social ads for CurrentBody's LED Red Light Therapy Mask, produced through STM Agency. The account's best-performing creative was a Trustpilot-led format built around real reviews and before/afters. The brief: take that winning structure and roll it out across the brand's individual skin concerns, wrinkles, hyperpigmentation and plumpness, so each could be tested as its own audience. My role was to build the animated format and adapt it cleanly across every concern and every placement, keeping the review, the claim, the proof and the endcard consistent while each version stood on its own in-feed.

A 3D-led campaign announcing the CL Card's Ledger integration — a crypto payment card built and rendered from scratch, then set into a dark, technical world of registration marks and grid overlays. The card itself carries a halftone dot gradient that shifts from orange through acid green across a matte black body, designed to catch light and read as premium hardware rather than flat plastic. Work spanned modelling and shading the card, developing its surface treatment, and lighting and rendering the hero frames used across the campaign's animated and static executions.

An animated explainer for Run2Paris, an epic team relay that runs from London to Paris in four days. Five friends and a team car cover roughly 225 miles — each runner tackling a half marathon a day, swapping in and out at checkpoints along the route from Wimbledon to the Eiffel Tower. The film's job was to make that relay mechanic instantly legible: an animated map and route reveal, runners handing over at each checkpoint, and each day fading into night at the campsite before starting bright again. Built in the brand's Le Mans-inspired palette of R2P Blue and Yellow, with Midnight Letters headlines and Poppins throughout, it closes on all five runners crossing the line together beneath the tower.

Art direction and motion design for Costa Coffee's local marketing toolkit, produced with Mother Design. The work turns the brand's store-opening campaign into a scalable set of animated social assets — stories and paid ads built to flex across markets, sizes and store locations. Role spanned art-directing the look and motion language through to full execution: animating typography and the brand's wave motif, compositing product footage, and delivering versioned masters across the toolkit's formats.

In-house motion designer within Revolut's Brand Studio, producing motion work that brings the fintech's creative identity to life across global marketing. Day to day spans designing end cards and in-video graphics, editing new and existing footage, and building out a reusable video asset library and motion guidelines — plus partnering with the Localisation team to version creative correctly across markets, from directing voice-over talent to delivering final cuts to marketing managers.

UBS needed a series of motion icons for an integrated brand system. I brought the set to life — animating a consistent iconographic language across the identity.

SMP hired me to collaborate with their internal team to produce a 30-second promo video for Western Digital's latest SSD for PC gaming. WD Blue® SSDs and WD_BLACK™ SSDs are now within the SanDisk Optimus™ family of client NVMe™ SSDs — a newly branded portfolio engineered to meet the demands of developer workflows and gaming environments for creative professionals, gamers, and prosumers alike.

Evolution London will once again set the stage for the pub and bar industry's most eagerly awaited night of the year. Bringing together the crème de la crème of Britain's pub companies, this prestigious event promises an unforgettable celebration of the pub sector's elite operators.

Collaborated with Found.xyz, a Texan Web3 fintech specialising in smart claims for the FTX and Celsius bankruptcy proceedings. Designed and animated sleek, minimalist UI/UX elements to enhance user experience and engagement.

Collaborated with Missouri Creative on a cutting-edge 3D anamorphic illusion — bringing the essence of the Blu Vapes product to life on the large-format Outernet DOOH display in London.

Worked with Accenture Song and Peugeot to create giant lion sculptures with built-in electric-vehicle chargers, highlighting Peugeot's partnership with the wildlife charity Born Free.

Impero, a brand agency, hired me to design and animate promos for EO — EO Charging builds EV charging solutions for homes, destinations, and commercial environments.

Blacklist Creative approached me to produce a suite of social media content for Ferrari Esports — motion graphics and edits tuned for social platforms.

Microsoft × Alpine DOOH campaign, produced with Wasserman — designing and animating large-format out-of-home content that brought the partnership to life across public digital screens.

Design Studio New York brought me on to help with branding, animation, design and a launch video for their client Corel's new software release, Alludo ("all-you-do"). The brief: create a launch film that shows the everyday designer how and why Alludo makes their professional life easier.

Mumbli, a Hackney-based start-up, is introducing its innovative technology. Hearing wellness company with a mission to help you work, live and socialise without the stress of noise! We exist to enable human connection (in real life) through conversation and communication. We won't rest until every person on earth can hear and be heard.

Elmwood approached me to bring their Dove/Galaxy brand assets to life with motion — translating static packaging and brand design into 3D-led animation.

The Unit, a post-production studio, hired me to design and animate a splash-style animation for Huawei's digital products and devices — part of Huawei's work with developers to build a more secure and reliable global ecosystem.

Brand film for Lynk & Co, created with Fitch — crafting the motion language and on-screen graphics that carry the brand's membership-first, "own less, use more" ethos into confident, contemporary motion.

A Valentine's social campaign for Bombay Sapphire's Instagram — "Who is the Gin to your Tonic?" — driving followers to Stories for an exclusive card to send to their Valentine.

Brought in to edit brand videos and design motion brand systems for New Balance Football — working across campaign edits and motion identity for the brand's football line.